WELCOME TO MIGHTY MUSKETEERS
Transform Your Medical Practice Into a Patient Magnet
Proven Digital Marketing Strategies That Fill Your Schedule, Boost Revenue, and Establish Your Authority in Virginia's Competitive Healthcare Market
30+ Years of Pharmaceutical & Medical Marketing
Expertise Now Powering Virginia’s Most Successful Practices
90-day money-back guarantee
Month-to-month contracts
Backed by 35 Years of Medical Design
We Speak "Doctor" Not Marketing Jargon
Why Healthcare Practices Need Google Ads
SEO takes 4-6 months to generate results. Google Ads works in 7-14 days.
If you’re a new practice, launching a new service line, or need immediate patient volume, Google Ads is the fastest path to filling your schedule. While SEO builds your long-term foundation, paid advertising delivers patients now.
- 65% of high-intent searches (ready to book) click on ads
- Average cost per patient: $75-$400, depending on specialty
- Typical ROI: $4-$15 return for every $1 spent
- Time to first patient: 7-14 days after launch
Your ad appears exactly when patients are actively searching for your services
Types of Healthcare Google Ads
Google Search Ads (Primary Focus)
Text ads that appear at the top of Google search results
Best for:
- High-intent keywords (“[specialty] near me”, “[procedure] [city]”)
- New patient acquisition
- Procedure-specific campaigns
- Emergency/urgent care needs
Example keywords:
- “Emergency dentist Arlington VA”
- “LASIK surgeon near me”
- “Anxiety therapist Fairfax”
- “Knee replacement specialist Northern Virginia”
Average cost-per-click (CPC):
- Primary care: $3-$8
- Dermatology: $6-$15
- Dentistry: $5-$20
- Orthopedics: $8-$25
- Plastic surgery/cosmetic: $15-$60
Google Local Service Ads
“Google Guaranteed” badge appears at the very top of search results
Benefits:
- Pay per lead (not per click)
- Google screens and badges your practice
- Higher trust/credibility
- Dispute invalid leads
- Top placement above regular ads
Available for:
Primary care, urgent care, some specialties (limited availability)
Average cost per lead: $15-$50
Google Display Ads
Visual banner ads on websites patients visit
Best for:
- Retargeting (people who visited your site but didn’t book)
- Brand awareness
- Procedure promotion (cosmetic, elective)
- Geographic targeting
Typical use case:
Someone visits your LASIK page but doesn’t book. Display ads “follow” them around the web for 30-90 days, keeping your practice top-of-mind.
Average CPC: $0.50-$3.00
YouTube Ads
Video ads on YouTube before/during videos
Best for:
- Procedure education (LASIK, joint replacement, cosmetic procedures)
- Practice introduction
- Doctor credibility building
- Younger demographics
Example:
Pre-roll video ad showing your pain-free dentistry approach, targeting users watching dental care videos in your area.
Average CPV (cost per view): $0.03-$0.08
Average CPM: $5-$10 for most campaigns, up to $15 for non-skippable ads
Facebook & Instagram Ads
Visual ads in social media feeds
Best for:
- General and Dental Practice
- Cosmetic procedures (before/afters allowed)
- Wellness services (weight loss, hormone therapy, aesthetics)
- Mental health (less stigmatized, socially friendly)
- Demographic targeting (age, gender, income, interests)
Platform strengths:
- Facebook: 35-65 age group, detailed targeting
- Instagram: 25-45 age group, visual procedures
Average CPC: $1.00-$6.00
Our Industry-Leading 90-Day Money-Back Guarantee
We’re so confident in our digital marketing solutions that we offer an ironclad 90-day guarantee. If you don’t see measurable improvement in your online presence and lead generation, you don’t pay. Period.
Why Choose Mighty Musketeers?
Healthcare-Only Focus
We only work with medical practices (not restaurants, lawyers, etc.)
Specialty Expertise
We understand your specific specialty's patient acquisition challenges
90-Day Money-Back Guarantee
If we don't hit 4 of 6 metrics in 90 days, full refund
Month-to-Month Contracts
No long-term lock-ins—we earn your business every month
Dedicated Strategist
One expert manages your entire marketing (not multiple account managers)
Real-Time Reporting
See patient acquisition and ROI 24/7 via dashboard
HIPAA Compliance
All forms, systems, and processes are HIPAA-compliant
Virginia Expertise
We know NoVA, Richmond, Hampton Roads, Charlottesville markets inside-out
What Makes Healthcare Google Ads Different
1
Compliance Requirements
- HIPAA restrictions:
- Can’t use remarketing audiences based on specific conditions
- Can’t track conversions using protected health information
- Must use HIPAA-compliant call tracking
- No patient data in ad targeting
We ensure 100% compliance while maximizing performance.
High-Intent Keywords
2
- Unlike retail, healthcare searches indicate immediate need:
- “Emergency dentist” = toothache right now
- “Dermatologist accepting new patients” = ready to book
- “Best cardiologist near me” = researching actively
We target bottom-of-funnel keywords that convert at 3-8% (vs. 1-2% for general e-commerce)
Geographic Precision
3
Patients want care NEAR them. We use:
- Radius targeting (5-15 mile radius around practice)
- City/zip code targeting
- Exclusion zones (areas too far away)
- Location bid adjustments
Result: Higher conversion rates, lower wasted spend
Call-Focused Strategy
4
75% of healthcare conversions happen by phone, not form submissions
Our call optimization:**
- Click-to-call ads on mobile
- Call-only campaigns
- Call tracking with recording
- Call quality scoring
- Missed call follow-up systems
SERVICE AREAS
Healthcare Specialties We Serve in Virginia
We’ve worked with 50+ medical specialties across Virginia. Here are our top areas of expertise:
Dental Practice
Orthopedic
Ophthalmology
Dermatology
Mental Health
Urgent Care
Primary Care
Cardiology
OB/GYN Practice
Pediatrics
Senior Living
Medical Spa
Conceirge Health
Chiropractic Practice
Urologists
ENT Practice
View All Specialties >>
Virginia Dental Markets We Serve
Northern Virginia
- Arlington
- Alexandria
- Fairfax
- Loudoun
- Prince William
- Dale City
- Woodbridge
- Manassas*
Richmond
- Richmond
- Henrico
- Chesterfield
- Hanover
Hampton Roads
- Virginia Beach
- Norfolk
- Chesapeake
- Newport News
Other Virginia Markets
- Charlottesville
- Roanoke
- Lynchburg
- Fredericksburg
FAQs
How quickly will I see results?
Ads go live within 7-10 days. You’ll get your first patient inquiries within 2-3 weeks. Full optimization takes 60-90 days.
What's the minimum budget?
We recommend a minimum of $2,000-$3,000/month for meaningful results. Budgets under this rarely generate enough data for effective optimization.
How is this different from SEO?
Google Ads delivers immediate results but stops when you stop paying. SEO builds long-term value but takes 4-6 months. We recommend both: ads for immediate patients, SEO for sustainable growth.
Can you guarantee ROI?
We guarantee measurable results (leads, calls, bookings) within 90 days. If we don’t hit agreed-upon metrics, you get a full refund.
What if I get unqualified leads?
We continuously refine targeting, keywords, and ad copy to improve lead quality. Call recordings help identify and eliminate sources of poor leads.
Do you work with my marketing budget, or is this extra?
Google Ads spend is separate from our management fee. If your total marketing budget is $3,000/month, we’d recommend $2,400 ad spend + $600 management fee.
Can I pause campaigns anytime?
Yes. With month-to-month contracts, you can pause or cancel anytime. However, we recommend running campaigns for 90+ days for best results.
How do you compete with big hospitals?
We target long-tail, high-intent keywords where big systems don’t compete heavily. We also emphasize your advantages: shorter wait times, personalized care, and convenient location.
How much do Google Ads cost for doctors?
Healthcare Google Ads typically cost $2,000-$8,000/month in total investment (ad spend + management fee). Cost per click ranges from $3-$60 depending on specialty and competition
Are Google Ads worth it for medical practices?
Yes, when managed properly. Healthcare practices typically see 4-15X return on ad spend, with new patients acquired at $75-$400 each, much lower than the lifetime value of a patient.
How do I advertise my medical practice on Google?
Start with Google Ads targeting high-intent keywords like “[specialty] near me.” Use dedicated landing pages, call tracking, and HIPAA-compliant conversion tracking. Most practices hire specialists for best results
What is a good conversion rate for healthcare ads?
A good conversion rate for healthcare Google Ads is 3-10% for search campaigns and 2-8% for landing pages. Call conversion rates (scheduled appointments) should be 30-40%.
Can doctors advertise on Google?
Yes. Doctors can advertise on Google following medical advertising regulations and HIPAA compliance. Avoid making guarantees, using patient data inappropriately, or violating state medical board rules.
Ready to Fill Your Schedule?
Stop waiting months for SEO results. Start getting new patients in 2-3 weeks with professional Google Ads management.
